Wednesday, 6 November 2013
Monday, 4 November 2013
Tuesday, 29 October 2013
Experiences from the VOX POPULI.
Vox populi! Vox populi! Vox populi! as goes the name of the
karaoke event held on 22nd Oct. 2013. I have loads to talk about this event.
One fine day Mr.Umesh informed us about the karaoke event
which would be a part of assessment of our internals. I was suprised and excited on hearing this but
i wondered how singing would make any difference or add value to communication
skills. I could not find any relations to it. We were to sing in a pair one
hindi and a tamil song and days passed i
started taking this event for granted as i found this was not going to help me
by any means. Later after days i questioned why not a try? Selected the song
and downloaded the lyrics and the karaoke. Initially i began singing along with
the song. It was fun. I had never made an attempt to learn a song till date. It
was first time i actually put an effort to learn it. Days passed, the event was
being postponed due to various reasons and finally it was decided to be held on
22nd oct 2013. It was pleasant to see all my colleagues putting in their effort
and singing so well. We assembled together for the rehearsal. It was then i
realised the benefits i could gain from this event. Stage fear, confidence and
team work was one of the most important factors i learnt from this event. We
worked as a team right from the planning, organising, assigning roles and
responsibilities to each. I had taken up the stage decoration task. Each and
every one of them were involved in their respective tasks. Few things i learnt
from my task was making the maximum
utilization of the resource available. The stage actually turned out well
better than expected. i also got an opportunity to compere. i am very thankful
to Mr.Umesh for the amount of trust he had on us that we would make this event
a success. Success of any event is the result of hardwork.
Few of the important learnings from this event are as
follows:-
TeamWork, Planning, Organising, Coridinating, Creativity(stage
decoration), Overcoming Stage fear, Gained confidence, Never giving up, Hardwork,
Voice modulation, Eye contact when at stage and finally learnt a song
completely.
A.L.MOHAMMED RAMEEZ RAJA.
A.L.MOHAMMED RAMEEZ RAJA.
Wednesday, 9 October 2013
SUMMARY ON THE NEW EMERGING MARKET MULTINATIONALS
The New Emerging Market Multinationals
The book, new emerging market multinationals started with explaining Taiwan’s HTC-the highly anticipated smart phones in 2011 with revenue of 600 million. The author mentioned that the large multinationals are not from United States, Europe or Japan but are from China,India, Brazil, Russia, Turkey and South Africa whose per capita income is about $US10000 when compared with income of $34000 elsewhere.
The book pinpointed the challenges forced by the EMNC (Emerging Multinational companies) whether to build global business model or develop global brand. Developing a global brand with no business model is waste of time and resources.The author researched 39 multinationals and came up with 4 strategies that drive the growth of the companies in emerging countries,
They are as follows by the author’s words,
• COST LEADERS leverage existing low-cost structures and large-scale volumes to extend their reach into developed markets.
• KNOWLEDGE LEVERAGERS tap their existing resources and knowledge of home consumers and the market to build branded businesses in other emerging markets.
• NICHE CUSTOMIZERS combine their cost advantages in manufacturing with newly developed low-cost R&D capabilities to develop customized niche-segment branded offerings in
• GLOBAL BRAND BUILDERS use their low-cost manufacturing and R&D capabilities to build branded businesses in developed markets— but limit their focus to specific products and segments through a process of focused innovation.The companies went international to learn about global standards to learn about global standards to be able to fight the encroaching local rivals .For instance, the Taj Group needed to portray itself as international in its home market to compete against the new global entrants.Praveen Jaipuriar, Dabur's Senior General Manager for Marketing, who had this to say when questioned about global: "We know if we do not have a certain capability, we can acquire it or even pay and get the best in the field to do the research for us.
As per extensive study done by author, the main reason that the companies went global is that the EMNC have
1. AMBITION
2. VISION
3. CONFIDENCE TO BECOME GLOBAL GIANTS
WHY DO BRANDS MATTER?
A brand first increases the volume and secondly improves the margins. To quote Husamettinonac of Turkey’s Vitra: ”Brands are very important. If you are not a brand, you cannot capture the value added sufficiently. There are enough commodities in the world. At the moment you can buy similar products from China at half price .They are nice imitations. There are always people who make them cheaper than us.That’s why it’s a 100% must for us to be a EMNC’S typically have the skills and the size to be able to manufacture height-quality products at a relatively low per unit cost. The EMNC company’s costs are also lower. EMNC can more easily afford to create customized products for particular market segments.While these EMNC ‘s have access to cheaper R&D human talent ,they are usually not yet at the high technical level and scale to pioneer really high end technical capabilities. They naturally lack the large global organizations.
The book on a whole puts forward its emphasis on the emerging economies as being hotspots of upcoming multinational firms rather than the wide held conception of European and Japanese saturated markets. It also tends to change the reader’s assumptions about international economic competition and his views on the ultimate winner of Corporate Wars, which on its personal note is more inclined towards a contradictory answer.
The book, new emerging market multinationals started with explaining Taiwan’s HTC-the highly anticipated smart phones in 2011 with revenue of 600 million. The author mentioned that the large multinationals are not from United States, Europe or Japan but are from China,India, Brazil, Russia, Turkey and South Africa whose per capita income is about $US10000 when compared with income of $34000 elsewhere.
The book pinpointed the challenges forced by the EMNC (Emerging Multinational companies) whether to build global business model or develop global brand. Developing a global brand with no business model is waste of time and resources.The author researched 39 multinationals and came up with 4 strategies that drive the growth of the companies in emerging countries,
They are as follows by the author’s words,
• COST LEADERS leverage existing low-cost structures and large-scale volumes to extend their reach into developed markets.
• KNOWLEDGE LEVERAGERS tap their existing resources and knowledge of home consumers and the market to build branded businesses in other emerging markets.
• NICHE CUSTOMIZERS combine their cost advantages in manufacturing with newly developed low-cost R&D capabilities to develop customized niche-segment branded offerings in
• GLOBAL BRAND BUILDERS use their low-cost manufacturing and R&D capabilities to build branded businesses in developed markets— but limit their focus to specific products and segments through a process of focused innovation.The companies went international to learn about global standards to learn about global standards to be able to fight the encroaching local rivals .For instance, the Taj Group needed to portray itself as international in its home market to compete against the new global entrants.Praveen Jaipuriar, Dabur's Senior General Manager for Marketing, who had this to say when questioned about global: "We know if we do not have a certain capability, we can acquire it or even pay and get the best in the field to do the research for us.
As per extensive study done by author, the main reason that the companies went global is that the EMNC have
1. AMBITION
2. VISION
3. CONFIDENCE TO BECOME GLOBAL GIANTS
WHY DO BRANDS MATTER?
A brand first increases the volume and secondly improves the margins. To quote Husamettinonac of Turkey’s Vitra: ”Brands are very important. If you are not a brand, you cannot capture the value added sufficiently. There are enough commodities in the world. At the moment you can buy similar products from China at half price .They are nice imitations. There are always people who make them cheaper than us.That’s why it’s a 100% must for us to be a EMNC’S typically have the skills and the size to be able to manufacture height-quality products at a relatively low per unit cost. The EMNC company’s costs are also lower. EMNC can more easily afford to create customized products for particular market segments.While these EMNC ‘s have access to cheaper R&D human talent ,they are usually not yet at the high technical level and scale to pioneer really high end technical capabilities. They naturally lack the large global organizations.
The book on a whole puts forward its emphasis on the emerging economies as being hotspots of upcoming multinational firms rather than the wide held conception of European and Japanese saturated markets. It also tends to change the reader’s assumptions about international economic competition and his views on the ultimate winner of Corporate Wars, which on its personal note is more inclined towards a contradictory answer.
A Day in the Life of Mr.Shantu Kumar.
A day in the Life of.....
A person gets all kinds of service from fellow-human being
while he is alive but what after death. Most of people do not get even a proper
funeral. How many are there to serve those people who have passed away?
Very few social organisation, people with loving hearts are
rendering service to them. Mr.Shantu Kumar, a middle-class man who owns an
event management business on small scale. This person and a group of 5members dedicate
services like funeral to the unclaimed bodies. He arranges funerals to the
unclaimed bodies like persons died in the Govt. hospitals; Aged persons died in
the street, train accident victims, unknown persons dies in road accidents,
persons died due to AIDS. So far they
have arranged funerals for more than 1650 bodies with the permission of
corporation and public authorities. They are inculcating this kind of social
service in the mind of college students , school students and to all in public
through media and events. He is doing this service since 2004, When asked what
inspired him to do this service, he replied quoting “HELPING HANDS ARE MUCH
BETTTER THAN PRAYING LIPS”. This statement of his touched us. The reason behind
he doing this service was when he once saw a body affected by AIDS laying
untouched for days at the Govt. hospital where none took efforts to do the cremation.
Since then he is being doing this service.
It was a immense pleasure having met this social personality
who has been awarded the “THE REAL HERO” from Reliance group at CNN-IBN news
channel from the hands of Mukesh Ambani. He has also received several awards
for doing this service.
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